What are the most profitable niches to grow on Instagram in 2021

Anush Sahakyan
4 min readJan 31, 2021


A niche is a place or position that’s particularly appropriate for someone or something, especially due to being very specific and different from others.

It is not a secret that there many niches on Instagram at the moment. This means that it’s highly unlikely that you can choose a unique niche no one has done before. Whatever you want your content to be about, you must always be ready for competition.

GOLDEN ADVICE: Don’t choose a niche just because you think it’s high-paying. Chose something that you a passionate about.

Let’s face it, we can’t be good at everything. And when it comes to a successful Instagram this getting more obvious

So the first step you want to make as a beginner Instagrammer who tries to test his effort in a specific niche is answering these 4 questions:

✔ What do you enjoy doing?

✔ What can you do well?

✔ What can you do that people need or interested in?

✔ What can you do that people are willing to pay for?

The best Instagram niches for growing your profile in 2021


Instagram has a great influence on the beauty industry. Nowadays Instagram users search for beauty tutorials, makeup hacks, and product reviews before making purchase decisions. This niche offers many ways for brands and influencers to spread the word about their products, connect with the target audience, and boost eCommerce sales.

Nowadays one of the most effective ways to gain followers is to go live regularly. During LIVE videos you can announce a product or collection launch, explain how to use a product or service, host a Q&A with your audience. (to have high-quality live videos go live from your PC ).


When it comes to brands and businesses using Instagram for fashion, it’s a very complicated, competitive world that has tons of business benefits. A fashion-Instagram strategy can drive traffic, make sales, and attract loyal customers. Celebrities like Kylie Jenner and Kim Kardashian are an excellent example of this. Successful launch after successful launch.


A lifestyle niche is a platform that describes the everyday life and interests of its owner. A lifestyle Instagrammer creates content inspired by his/her hobbies and daily activities such as fitness, morning routine, shopping, etc. Also, they post pictures and content about their location, life stage, actions, and experiences.

Although Instagram is not just about selfies and edited photos, people have been always interested in other people’s lives, so the lifestyle niche is popular and profitable. We love talking about ourselves.


Traveling is a diverse niche with so many sub-niches you can try yourself in. The different types of travel niches are adventure travel, luxury travel, health and wellness travel, gastro tourism, themed cruises, tropical/island travel, hiking, winter destinations, and so on.

Many creative travel influencers have spectacular content through their stunning travel photography and inspirational videos. With the number of travel influencers out there today, you need something more than high-quality videos.


Celebrities aren’t the only influencers on social media. Profiles of cute dogs, cats, or donkeys can be very beneficial these days. People love following celebrities, but there are millions of cute animals on social media. If you have a pet or just interested in animals, its rights, animal niche could be the best solution for you. You can even create an account for your pet, share its daily routine, favorite foods, best reactions, etc.

Make sure there is a target audience for your niche. This audience doesn’t have to be massive. The best solution is finding a happy-middle ground between what you enjoy and what will bring money.



Anush Sahakyan

Digital marketing brand strategist. Allegedly wise to the ways of PR, Digital Marketing and Social Media.