The biggest Instagram marketing mistakes in 2021 ( And how to avoid them?)
Social media includes different gigantic social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more.
Instagram is one of the most preferred and major platforms, which is definitely outshining over other social media platforms.
Here are the biggest and widespread Instagram marketing mistakes in 2020 that affect your business and Instagram performance.
Lack of a goal-driven strategy
Setting social media goals is a key step toward proving the value of your social media work. Writing your goals down increases the likelihood that you will achieve what you set out to do.
Also, setting goals gives you long-term vision and short-term motivation. It helps you to manage your time and your resources so that you can make the most of your Instagram performance.
“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” –Bill Copeland
Posting low-quality content.
Your posts on Instagram should give your followers some information about you. You can choose to post a video or an image. Whatever you decide to post, make sure that the quality is high and that it reflects your brand.
Visual content gives you the unique opportunity to decide how you want to show your brand. A huge advantage of sharing images on Instagram is the wide range of filters. Use different filters to give a different look or emotions through your images, using them to attract new followers and customers.
Sometimes a regular phone does not provide quality. To have high-quality photos you can use professional cameras or have high-quality live videos and stories going live on Instagram from your PC or Mac
Making your Instagram account private.
You’ll lose a lot of followers if you make your Instagram account private. You can choose to make your personal profile private. But, if it’s your business profile, it needs to be accessible. You want more followers, likes, shares, and recognize your brand through social media marketing.
Buying Instagram followers.
It’s not a good idea to buy Instagram followers. These followers are likely inactive accounts. They won’t engage with your posts because there are not interested in your content. This means your posts won’t show up on Explore Pages, or on your real audience’s newsfeeds.
We want it or not, these followers are not permanent so, there are becoming fake ones. Fake followers will lead you nowhere. To grow your business, it is crucial to have real followers and people who will help you to grow it. You should concentrate on gaining new followers and interest them with your product. You should have a good marketing strategy and of course follow new trends like using new tools.
Ignoring analytics
Instagram analytics will help you understand how the platform is operating as part of your marketing strategy. It will also allow you to improve and grow your business knowing your weaknesses and strengths.
Instagram Insights is a tool that comes to help the Instagram marketers community. it has some useful facilitates such as Instagram users demographics
It provides Instagram stats on content, engagement, and user action. This information lets you track and measure the Instagram efforts to help you improve your social media performance.
Posting frequency
According to the study, profiles that posted seven or more times a week get more likes and gain more followers faster than those that post less.
If you post three times a day, it goes down to -6.17% of the average reach, and so on. So if you’d been wondering whether how much you’re posting every day affects the reach of your creative assets, the answer is yes. The more you publish to your Instagram feed, the less reach your individual posts receive.
Using a social media scheduling tool is optional, but it definitely will help you save more time and energy.
Social media tools provide analytics that let you know what type of posts are high-performing or not. Also, it’s great to plan and schedule the posts in advance rather than posting them at random time intervals.
Later recently did some research about the best posting time on Instagram. Generally, the best times to post on Instagram are lunchtime (11 am-1 pm) and evenings (7–9 pm). Instead of posting while you’re at your desk, schedule Instagram posts during the workday so you don’t have to worry about it during your free time!
Each social media platform has different algorithms. You need to figure out the best time to post and what type of posts provide higher conversions and engagements.
Not Using Hashtags
When hashtags are used properly, they really are an integral part of digital marketing. You can follow and engage with specific hashtags to stay updated on current topics and trends,
Also, you can create your own hashtag to promote a new product or service. You can use Instagram hashtags to research competitor’s accounts, their top posts, and their most-used hashtags, too.
If you have a new business or a brand, you can use hashtags to expand your audience and increase brand awareness and visibility.
When users search your brand, they’ll see the relevant hashtags you’re using. Or when they search specific hashtags, they’ll see your branded posts in the results. This usually results in gaining new followers and potential customers.
One of the most used social apps, Instagram, is a key platform for your business. The more transparent and responsive your Instagram page is with their followers on Instagram, the more trust is being built between your brand and its potential customers.
