When it comes to posting on Instagram, sometimes you can’t decide whether or not to fill your feed with tons of edited pictures and stories, or pictures of your Christmas Holidays that you spent in Dubai.
If you want to get the most from your Instagram marketing strategy in 2021, you’ve come to the right place. In this article, I have included some thoughts and opinions of different marketing specialists from different countries.
They shared the top Instagram marketing trends to follow in 2021 so you can get more followers, increase engagement.
Instagram Ads on Stories
Instagram Stories Ads look like regular Instagram Stories, blending in organically as users tap from video to video. Stories ads are particularly effective at helping you reach new people who don’t already follow you.
“More brands have realized the opportunity in creating ads thru Instagram stories”. As users tend to look at their friends’ stories, they eventually seed without realizing it and most of the time make them curious about what’s in it. Making the strategy works its purpose. Says Alex, Director of Festoon House.
Instagram recently launched a new feature called Instagram Reels across 50 countries globally. Within a short span of time, some IG Reels videos already boast more than 8M views and have garnered 13% higher engagement than other forms of content on Instagram!
“In 2021, Reels are going to be the next big thing for Instagram marketing. Plus, Instagram has started showing suggested post sections when you scroll down in your home feed which is a great sign for organic growth. So, I personally believe brands, content marketers, eCommerce owners should give a try to Video marketing more for Instagram organic growth. We and all our clients are seeing 110–200% Organic growth with Reels.” says Ankush, a social marketing expert at AnkushSaurabh
Live streaming an event allows you to reach and interact with more people across the world. A live stream is a one-way video broadcast where the audience will be able to visually see the live streamer
Hosting an Instagram Live can also help boost your discoverability on Instagram. For example, every time you go live on Instagram your followers will receive an in-app notification, and your Live will be bumped to the front of their Instagram Stories feed. Haris Stevenson (project manager at Base22) suggests “During the live videos you can
- Announce a product or collection launch.
- Explain how to use a product or a service.
- Host a Q&A with your audience.
- To have high-quality live videos go live from your PC using YellowDuck.tv.
Instagram Stories help users to capture everything in between and create a bigger, richer story than a series of individual photos can provide. Stories are temporary, they hang around for 24 hours and then they’re gone. But the engagement they provide is irreplaceable.
“Instagram stories are hugely popular. This trend started gaining popularity in 2020 and it is just skyrocketing. One really cool feature that came out in August 2020 was “Reels.” It’s an easy way to edit and publish short videos. Not many are using this feature yet but it is probably going to gain popularity”.
“Swipe up” is often seen on shoppable posts, which is a great way to advertise and gain new customers. And who doesn’t like a “go live?” Always nice to see something that looks a bit spontaneous and authentic. A great feature to add humanness to your product”- says Jagoda Wieczorek.
Instagram Shopping is a set of features across Instagram that let people shop your photos and videos no matter where they are in the app. People can visit a shop from a business’ Instagram profile or through Feed and Stories. Once they’re at the shop, people can browse products, explore collections, and purchase products.
“Being the owner of a company, I certainly believe that the Instagram trend to look out for in 2021 is Instagram Shopping. According to a study, Instagram shopping can be worth around $10 billion in 2021, all thanks to improvements in its shopping features, enabling users to buy to their heart’s content without closing the application” shares Julien Raby
Creating captivating Instagram videos is one of the most effective Instagram marketing strategies. Videos are becoming the top type of content shared on Instagram precisely because they offer brands an easy and appealing way to market and showcase their products. And Instagram Live is also gaining traction.
“Changes to Instagram’s algorithm and the rise of other marketing trends such as video marketing has transformed how brands use Instagram for business,” thinks Simon Elkjær, Chief Marketing Officer at avXperten
“In order to make sure that brands are still making the most out of the platform in 2021, brands need to put more effort into personalizing their content and making sure that their messages really get to their audiences. Of course, personalization won’t do much by itself and that’s why brands need to combine this with another strong marketing technique: video marketing. Creating videos that speak to one’s audiences is a strong Instagram marketing trend that’s smart with a heart.”
Engaging content is only one aspect of effective Instagram marketing. A combination of the above content types will put you in a good place to grow your Instagram account organically.