How to use Instagram’s new Live rooms feature effectively?

Instagram recently rolled out the ‘Live Rooms’ feature that allows up to three additional users to go live in the same session.

With the help of the Instagram Live Rooms feature, any of its users can add three more persons during a live session.

The Live Rooms feature has been launched with an aim to facilitate greater audience engagement by allowing creators to go live with up to three additional people. Instagram gives you a unique chance to tell great stories through visual content. Instagram videos are highly effective at telling your brand’s story within a short time frame.

Instagram Live is a fantastic way to engage with followers around the world. It doesn’t just allow you to create a broadcast, but it’s also a means to interact with audiences and attract new followers and customers.

NOTE:The early tests for this feature were done in India and now India is one of the first countries to roll it out more broadly.

How to use Instagram Live Room features

Photo by Tobias Tullius on Unsplash
  1. Go live on Instagram
  2. Enable Live Rooms session on Instagram
  3. Click on the + button on Instagram
  4. Click on the Rooms feature
  5. Add as many as three users in your live sessions

Instagram has started the rollout of ‘Live Rooms’ feature in India that will allow users to extend the participant limit to 4 during a live session.

With the introduction of this feature, an Instagram live session will now be able to hold 4 people instead of 2 which was the previous limit. Users will now not have to end their live session with the current user to add another participant.

Instagram recently also announced that it is extending the live session limit from 1 hour to 4 hours and the new development comes as a follow-up to the previous one.

According to Instagram, you can either add all three guests simultaneously or choose to add other guests later. The feature has already gone live in India and you should be able to see the option in your live session. The feature should start expanding to more regions soon.

Lots of creators use Instagram live as a primary source of engagement, host talk shows, podcasts and even jam sessions. The ability to go live with up to three users will also cater to users who had to rely on other platforms for a group live session.

Digital marketing brand strategist. Allegedly wise to the ways of PR, Digital Marketing and Social Media.