Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand. The Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brand’s voice, personality, and help your followers immediately recognize your content when it appears on the feed.
If you’re not thinking of your feed theme or an overall Instagram aesthetic in your social media marketing, then you’re missing out! It’s not just about having a good-looking feed, but it also helps with your branding and may even help you come up with something awesome when you’re running low on what to post to Instagram.
Here are some tips to keep up with your new Instagram aesthetic
KNOW YOUR AUDIENCE FIRST
The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. When you understand who your content is trying to speak to, developing your brand’s aesthetic becomes second-nature. When you go to develop your target audience, it should be based on research and data. Below, I’ve outlined four steps that can get you started:
- Identify or create buyer personas
- Find out where your audience is most active.
- Look at your competitors.
- Survey your customers
HAVE A THEME
In the same sense that you want to have a consistent color scheme, you also need to choose a theme to focus on. A theme is also more than just a subject matter — it can also involve staying true to certain composition guidelines. This will help you to develop your audience, nurture hashtags, and also helps you stay on track and build followers. Here are some tips to create the perfect Instagram theme.
- Choose what to post first
- Choose a color palette
- Shoot in the same light
- Edit similarly
- Balance your feed out
CREATE THE PERFECT BIO
This is necessary to becoming an Instagram success. Your targeted audience won’t follow you if they aren’t interested in what you have to offer and being able to tell them that within a few words is important. I will consider the key elements you need to create the best Instagram bio for your brand. So here’s how to make the perfect professional Instagram bio
- Use keywords for the name field
- Add Emojis
- Use hashtags
- Add Call to action (CTA)
- Give spacing and line breaks
Posting regularly is one of the elements on how to be an Instagram success. Your posts on Instagram should give your followers some information about you. You can choose to post a video or an image. Whatever you decide to post, make sure that the quality is high and that it reflects your brand.
Visual content gives you the unique opportunity to decide how you want to show your brand. A huge advantage of sharing images on Instagram is the wide range of filters. Use different filters to give a different look or emotions through your images, using them to attract new followers and customers.
Sometimes a regular phone does not provide quality. To have high-quality photos you can use professional cameras or have high-quality live videos and stories going live on Instagram from your PC or Mac
If you want to get new Instagram followers, having a beautiful Instagram aesthetic is the key to turning visitors into followers.
Having the best Instagram aesthetic is one of the best ways to grow your account, build a following and show off your brand’s unique style and tone.