HOW TO INCREASE THE INSTAGRAM ENGAGEMENT IN 2021 ORGANICALLY

Anush Sahakyan
4 min readDec 29, 2020

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Photo by Austin Distel on Unsplash

Initially, the simplest way to get more Instagram followers is to buy Instagram followers. Even when targeting the organic growth of Instagram followers, you need an initial boost of followers to kick-start your follower gain. An Instagram profile with a high follower account gives the impression that you already have an authority in your chosen niche. This will make it easier for you to gain more followers.

But buying your followers does not equate to a successful follower base. You also need to develop and carry out successful strategies to attract people to your Instagram account organically. Ultimately, organic or real Instagram followers bring more value in the long run.

They will be your loyal following who will interact with your content and share your content with their own audience, which will multiply your reach. With the right content and a content targeting strategy, this can be easily down.

Here are 7 effective techniques to boost your Instagram follower count.

Create Valuable Content

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The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform, start by defining the look and feel of your profile. When creating a theme for Instagram, you’ll need to give some thought to:

  • Colors to use
  • Filters to apply to your images
  • Type of content to post (just a rough idea at this stage)

Always keep your objectives in mind. Whenever you come up with a content idea, ask yourself what it will help you achieve. Use high-quality imagery, video, and sound. Whether you’re buying stock photography or video clips or creating them yourself (even if it’s with your smartphone), your content needs to look high-quality. If it doesn’t, discard it and try again.

Post Frequency

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Quality and consistency are key to Instagram marketing success.

Recent studies have shown that there really are optimal posting frequencies for the different social media platforms. You can almost double your follower growth rate by moving from less than one post per week to 1–6 posts a week. You can more than double your follower growth rate again by moving from posting 1–6 times per week to once or more per day.

Engage With Your Followers

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Respond to your followers’ direct messages. Reply to their questions or comments underneath your posts. When you engage in the conversation on Instagram, this helps you understand your followers, how they connect with your brand, and what they’re saying about your brand.

#1 Ask a question.

#2 Ask people to send an Instagram direct message for a link.

#3 Add a clickable Instagram sticker.

#4 Promote your own content.

#5 Use an Instagram question sticker to get feedback.

Go live regularly

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Instagram Live is a fantastic way to engage with followers around the world. It doesn’t just allow you to create a broadcast, but it’s also a means to interact with audiences and attract new followers and customers.

Live videos are very important because it allows you to engage with your followers in the real-time. During the live videos, you can communicate with your followers and customers, answer their questions and comments.

Sometimes the regular phone doesn’t nor provide the quality your computer does. On a regular basis, you can go live from your smartphone but if you want to have professional live streaming you should go live from your computer

To have high-quality live videos on IG use YellowDuck .tv.

Know When to Post

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If you have an Instagram business account, you can use Instagram Insights to analyze your follower demographics, engagement, and activity trends. Just as Google Analytics helps businesses make informed decisions, the Instagram Insights analytics tool can help you make smart decisions about the best time to post on Instagram for your unique audience.

Best Times to Post on Instagram by Day of the Week

  • Sunday: 10:00 a.m. to 2:00 p.m.
  • Monday: 11:00 a.m. to 5:00 p.m.
  • Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
  • Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
  • Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
  • Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
  • Saturday: 11:00 a.m.

There’s no denying that Instagram is a competitive place, but there are still tons of ways that you can creatively increase your Instagram engagement. So next time you’re planning and strategizing your Instagram content, try to incorporate these tips, and see how your audience responds.

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Anush Sahakyan
Anush Sahakyan

Written by Anush Sahakyan

Digital marketing brand strategist. Allegedly wise to the ways of PR, Digital Marketing and Social Media.

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