Having a bigger Instagram following can mean more sales for your business, more views on your blog, and a bigger community for your brand. There is no one magic marketing strategy for Instagram growth. Yet, there are a handful of marketing strategies that have proven successful.
Here are just a few of the top Instagram marketing strategies along with some advice on how to use them to increase your engagement.
Theme your content
When you’re creating content for Instagram, it’s essential to find a theme and stick with it. This will become your brand. The idea is that when you post a piece of content, people will know EXACTLY who created it based on the look. That kind of brand recognition is crucial to growing your following and increasing your engagement. You can theme your content based on shot composition, color palettes, style of photo, or type of photo that you shoot (landscape, nature, fashion, cars, etc).
Optimize Your Profile
In the same way, people type keywords into Google to find relevant information, they also type keywords into Instagram to find related accounts. And two fields within your Instagram profile show up in the Instagram search. Those fields are your username and your name. Add in 1–2 relevant keywords within your username and/or name to improve your chances of appearing in Instagram’s search results. Make the most of the 150 characters in your bio to convey your brand identity and show new visitors why they should follow you
Go live regularly
Instagram Live is a wonderful way to engage with followers. Live videos are very important because it allows you to engage with your followers in the real-time. During the live videos, you can interact with your followers and customers, answer their questions and comments. Regularly, you can go live from your smartphone but if you want to have professional live streaming you should go live from your computer. To have high-quality live videos on IG use YellowDuck.tv
Use relevant hashtags
Avoid hashtag hashtags such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But they will likely be bots or people only interested in being followed back. And that won’t help you build a meaningful, engaged community on Instagram.
Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post. Instagram users can also follow hashtags, so your hashtagged content may appear in feeds of people who do not yet follow your account.
Engage with your followers ( to not lose them)
Be consistent. You spend time creating your posts and planning them but don’t spend any time on engagement. It is crucial to reply to the comments because if you don’t, your followers won’t feel valued and won’t keep doing it. This would negatively affect your engagement. Responding to all comments as quickly as possible help to:
- Improve your chances of ranking as a Top Post, which helps to drive more people to your Instagram page.
- Build social proof to attract new followers and advertisers to your page.
When you’re using the platform as part of your marketing, consistency is vital. Accounts that have recorded success on Instagram tend to have become experts at consistency. They use quotes, videos, funny memes, and great, compelling visuals that their audience will quickly recognize and love to interact with
An Instagram profile with a high follower account gives the impression that you already have authority in your chosen niche. All you need is to develop and carry out successful strategies to attract people to your Instagram account organically. Ultimately, organic or real Instagram followers bring more value in the long run.