Social media is a fast, free, and effective way to promote your brand or business.
There are so many ways to buy thousands of followers, but that can lead to problems, including unengaged followers or even loss of your account.
If you’re focused on quality followers who are interested in your products or services, ( in a one-word niche) the only way to get them is by earning them ORGANICALLY.
Here are some of the Social media strategies that work perfectly despite the Instagram algorithm change👇
If you make a habit of posting several times a day and then transition to only a few times a week, you may start to lose followers and generate less engagement per post.
This means that the best posting frequency for Instagram is the posting frequency that you or your business can keep up with consistently.
How can I be consistent on social media?
✔ Don’t promote yourself too thinly across Social Media platforms
✔ Integrate multiple channels correctly
✔ Maintain visual consistency
✔ Also, maintain emotional consistency
✔ Figure out the target audience
✔ Be sure to track and manage your brand’s reputation
Know your audience
The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. Under “Insights”, go to “Audience”.
Here, you can see some vital statistics about your existing followers including their age range, gender, and location.
How to Find Your Target Audience on Social Media
✔ Identify or create buyer personas
✔ Find out where your audience is most active
✔ Look at your competitors
✔ Survey your customers
✔ Search Facebook and Instagram groups
Follow Influencers and share their content
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
If you’re struggling to find and grow your Instagram audience, promoting a post is a great way to introduce yourself to some new people.
Promoting a post will allow you to spread brand awareness and get your content in front of people who may never have stumbled upon it organically.
How to find a social media influencer?
✔ Know your goals before you start.
✔ Know the type of influencer campaign you want to run.
✔ Find influencers related to your industry.
✔ Find influencers you promote your competitors.
✔ Find influencers that share your audience.
✔ Understand the authority of the influencer.
Go live regularly
Instagram Live gives you the number one position on the story feed, increasing visibility. Instagram Live automatically sends push notifications to your followers alerting them you are live.
Instagram’s algorithm gives organic engagement boosts to users who embrace this feature.
Here are some popular reasons to host an IG Live:
✔ ️Announce a product or collection launch.
✔ ️Explain how to use a product or a service.
✔ ️Host a Q&A with your audience.
✔ To have high-quality live videos you can go live from your computer with https://yellowduck.tv/
( For high-quality content go live from your PC using yellowduck.tv )
Use Instagram stories
Instagram Stories helps users to capture everything in between and create a bigger, richer story than a series of individual photos can provide.
Stories are temporary too, they hang around for 24 hours and then they’re gone, just like that cake you bought.
How to use Instagram Stories
✔ Increase your reach and views with hashtags and locations.
✔ Express a mood with gifs, emojis, or music.
✔ Encourage engagement with polls, countdowns, or questions.
✔ Make your post shoppable with product stickers.
✔ Whit https://story-story.co/ you can automatically download stories from any account, hashtag, or location.
2020 has taught us many things, but if there is one thing we need to take away for the coming year it’s that a timely response to social crises is absolutely paramount.
Now, more than ever, what your company stands for is incredibly important to your audience. Plan an internal meeting to discuss the issues that occurred during 2020 and how you could have responded better socially.